{"id":1267,"date":"2025-04-04T16:49:17","date_gmt":"2025-04-04T16:49:17","guid":{"rendered":"https:\/\/dominionstrategies.ca\/?p=1267"},"modified":"2025-04-24T11:06:30","modified_gmt":"2025-04-24T11:06:30","slug":"achieving-outstanding-digital-success","status":"publish","type":"post","link":"https:\/\/dominionstrategies.ca\/fr\/achieving-outstanding-digital-success\/","title":{"rendered":"Obtenir un succ\u00e8s num\u00e9rique exceptionnel"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1267\" class=\"elementor elementor-1267\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fbe930 elementor-section-height-min-height elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1fbe930\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/dominionstrategies.ca\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Dominion-Strategies-Brand-Guidelines-Presentation-5.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5255ce\" data-id=\"f5255ce\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16466f4 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"16466f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 avril 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8ac8fbd e-flex e-con-boxed e-con e-parent\" data-id=\"8ac8fbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58fd744 elementor-widget elementor-widget-text-editor\" data-id=\"58fd744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Obtenir un succ\u00e8s num\u00e9rique exceptionnel<\/b><\/h3><h3 style=\"font-size: 30px;\">4 avril 2025<\/h3><p class=\"translation-block\"><a href=\"https:\/\/thelogic.co\/news\/canada-proud-facebook-election-mark-carney\/\" target=\"_self\"><i><span style=\"font-weight: 400\">The Logic<\/span><\/i><\/a><i><span style=\"font-weight: 400\">,<\/span><\/i><span style=\"font-weight: 400\"> l'une des principales sources de nouvelles commerciales et technologiques au Canada, a publi\u00e9 en d\u00e9but de semaine un article d\u00e9taillant comment Mobilize Media Group (MMG), par l'interm\u00e9diaire de notre client, Canada Proud, \u00ab domine la discussion sur les \u00e9lections f\u00e9d\u00e9rales sur Facebook et Instagram.  \u00bb L'article souligne qu'au cours des sept derniers jours, MMG a \u00e9t\u00e9 \u00e0 l'origine de 31 des 50 messages les plus consult\u00e9s mentionnant le chef lib\u00e9ral Mark Carney sur Facebook dans le monde entier, soit 62 % du total. Les chiffres sur Instagram sont encore plus favorables, MMG ayant \u00e9t\u00e9 \u00e0 l'origine de 36 des 50 posts les plus consult\u00e9s mentionnant Carney sur la plateforme au cours des sept derniers jours, soit un pourcentage stup\u00e9fiant de 72 %.<\/p><p><span style=\"font-weight: 400;\">Le succ\u00e8s de Canada Proud sur les plateformes Meta (Facebook et Instagram) s'explique en partie par le fait que les pages de nouvelles au Canada sont toujours interdites sur le site en raison de la Loi sur les nouvelles en ligne - les commentaires sur les nouvelles et les pages sur la culture pop comblant maintenant ce vide. En outre, depuis 2021, Meta a r\u00e9duit la quantit\u00e9 de contenu politique que les utilisateurs voient, mais ils ont commenc\u00e9 \u00e0 r\u00e9duire ces restrictions en janvier 2025. Malgr\u00e9 ces changements, le succ\u00e8s num\u00e9rique va bien au-del\u00e0 de la compr\u00e9hension de l'algorithme. Un contenu qui trouve un \u00e9cho l\u00e9gitime aupr\u00e8s du public est absolument n\u00e9cessaire pour attirer les regards sur vos publications dans les m\u00e9dias sociaux. <\/span><i><span style=\"font-weight: 400;\">The Online News Act<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 with news commentary and pop culture pages now filling that void. Additionally, since 2021, Meta has reduced the amount of political content that users see, but they started <\/span><a href=\"https:\/\/about.fb.com\/news\/2025\/01\/meta-more-speech-fewer-mistakes\/\"><span style=\"font-weight: 400;\">rolling back those restrictions<\/span><\/a><span style=\"font-weight: 400;\"> in January 2025. Even with these changes, digital success goes far beyond understanding how to use the algorithm. Content that legitimately resonates with audiences is absolutely necessary in order to get eyeballs on your social media posts.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour que ce contenu ait une r\u00e9sonance \u00e9motionnelle, il faut r\u00e9fl\u00e9chir \u00e0 chaque aspect de votre message. La bonne palette de couleurs peut susciter un certain sentiment chez les gens. La bonne police de caract\u00e8res peut contribuer \u00e0 donner le ton de votre message. Les bons mots peuvent aider votre message \u00e0 circuler correctement et \u00e0 rester m\u00e9morisable pour les spectateurs, ou m\u00eame signaler notre propre place dans les hi\u00e9rarchies sociopolitiques en fonction de la formalit\u00e9 des mots que vous utilisez (\u00ab obtenir \u00bb est moins formel que \u00ab recevoir \u00bb, par exemple). Le respect d'un format, d'un mod\u00e8le ou d'un style reconnaissable peut permettre \u00e0 votre contenu de se d\u00e9marquer. Mais la partie la plus importante de la cr\u00e9ation d'un contenu percutant est, de loin, le moment de la \u00ab vache folle \u00bb.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le moment de la \u00ab vache violette \u00bb est un concept invent\u00e9 par M. Beast, probablement le cr\u00e9ateur de contenu le plus prosp\u00e8re en vie aujourd'hui. M. Beast explique que lorsque vous traversez une zone rurale, il est assez courant de voir des vaches errer dans les champs. Mais si vous voyez une vache violette, vous la remarquerez, vous vous en souviendrez et vous vous arr\u00eaterez peut-\u00eatre m\u00eame pour la regarder plus longuement. Il en va de m\u00eame pour les m\u00e9dias sociaux. Chaque jour, des milliers de contenus arrivent sur les fils d'actualit\u00e9 des utilisateurs de m\u00e9dias sociaux, et la plupart de ces contenus sont imm\u00e9diatement oubli\u00e9s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les utilisateurs des m\u00e9dias sociaux sont toutefois tr\u00e8s divers. Tout le monde ne sera pas impressionn\u00e9 par une vache violette. Les plus jeunes ne savent peut-\u00eatre m\u00eame pas que les vaches ne sont pas cens\u00e9es \u00eatre violettes ! Cependant, l'un des grands avantages des m\u00e9dias sociaux est qu'ils vous permettent de cibler des groupes de personnes plus restreints et de cr\u00e9er ce moment de \u00ab vache violette \u00bb pour le plus grand nombre possible de personnes. Vous pouvez cibler les Canadiens de moins de 30 ans qui aiment les jeux vid\u00e9o ou les femmes de plus de 55 ans de la Colombie-Britannique qui aiment cuisiner. De m\u00eame, vous pouvez cr\u00e9er un contenu et un ciblage personnalis\u00e9s pour des zones g\u00e9ographiques et des groupes d'emploi sp\u00e9cifiques - \u00ab Les m\u00e9tallurgistes de Hamilton doivent voir cette vid\u00e9o \u00bb. En d'autres termes, les messages sont plus percutants lorsqu'ils s'adressent aux personnes en tant qu'individus, et non en masse. S'adresser de mani\u00e8re g\u00e9n\u00e9rale aux Canadiens ne fonctionne tout simplement pas lorsque les gens sont moins connect\u00e9s culturellement qu'ils ne l'\u00e9taient il y a seulement dix ans.<\/span><i><span style=\"font-weight: 400;\">Hamilton\u2019s steelworkers need to see this video<\/span><\/i><span style=\"font-weight: 400;\">\u201d. Simply put, messages resonate better when they actually speak to people as individuals, not en masse. Broadly speaking to Canadians just simply does not work when people are less culturally connected than they were even ten years ago.<\/span><\/p><p class=\"translation-block\">Des donn\u00e9es r\u00e9cemment publi\u00e9es par <a href=\"https:\/\/socialmedialab.ca\/2025\/03\/12\/heres-a-sneak-peek-at-our-upcoming-state-of-social-media-in-canada-2025-report-eta-april-2025\/\" target=\"_self\"><span style=\"font-weight: 400\">Toronto Metropolitan University<\/span><\/a> montrent que Facebook reste la plateforme de m\u00e9dias sociaux la plus populaire parmi les adultes canadiens, avec environ 77 % de la population active sur la plateforme chaque mois. YouTube arrive en deuxi\u00e8me position (70 %) et Instagram en troisi\u00e8me position (60 %). Cependant, sur de multiples plateformes, il y a des influenceurs et des comptes qui re\u00e7oivent des millions et des millions de vues chaque mois, alors que CBC News Network, par exemple, ne d\u00e9tient qu'une part d'environ 2,0 % des t\u00e9l\u00e9spectateurs nationaux aux heures de grande \u00e9coute. Ainsi, les influenceurs des m\u00e9dias sociaux et les podcasteurs sont \u00e9galement devenus essentiels pour amplifier les messages, car ils ont des audiences fid\u00e8les et ont acquis une cr\u00e9dibilit\u00e9 qui attire les gens vers leur contenu. Tirer parti des influenceurs est devenu essentiel dans l'environnement des m\u00e9dias sociaux dans lequel nous nous trouvons.<\/p><p><span style=\"font-weight: 400;\">De nouvelles plateformes \u00e9mergent \u00e9galement. La plateforme la plus connue qui s'est d\u00e9velopp\u00e9e ces derni\u00e8res ann\u00e9es est TikTok, mais d'autres plateformes, en particulier les sites de streaming de jeux vid\u00e9o, s'emparent de publics plus jeunes. Les influenceurs sur des sites tels que Twitch, Rumble et Kick atteignent des millions de personnes avec leurs vid\u00e9os.<\/span><\/p><p><span style=\"font-weight: 400;\">Non seulement ces sites permettent aux annonceurs et aux cr\u00e9ateurs num\u00e9riques distincts d'atteindre des publics beaucoup plus larges que les m\u00e9thodes publicitaires traditionnelles, mais ils permettent \u00e9galement aux pages (ou, plus id\u00e9alement encore, aux r\u00e9seaux de pages) de microcibler ces publics de la mani\u00e8re la plus strat\u00e9gique possible. Il n'est pas n\u00e9cessaire de cr\u00e9er un moment \u00ab vache violette \u00bb pour toucher un public aussi large que possible. Il est possible d'en cr\u00e9er des dizaines qui toucheront des dizaines de publics diff\u00e9rents, d'une mani\u00e8re bien plus pertinente que la publicit\u00e9 g\u00e9n\u00e9raliste.<\/span><\/p><p><span style=\"font-weight: 400;\">Les cr\u00e9ateurs de contenu qui savent tirer parti de tous ces derniers d\u00e9veloppements dans la sph\u00e8re num\u00e9rique continueront \u00e0 b\u00e9n\u00e9ficier de la culture politique en ligne et du vide de l'information canadienne, tandis que ceux qui ne parviendront pas \u00e0 s'adapter \u00e0 ces changements resteront \u00e0 la tra\u00eene. M\u00eame si l'interdiction de Meta News est lev\u00e9e et que les organismes de presse canadiens sont autoris\u00e9s \u00e0 revenir sur certains des m\u00e9dias sociaux les plus populaires au Canada, ils auront du mal \u00e0 \u00eatre comp\u00e9titifs dans l'\u00e9cosyst\u00e8me num\u00e9rique moderne, face \u00e0 la mont\u00e9e en puissance des commentateurs, des influenceurs et des autres cr\u00e9ateurs num\u00e9riques.<\/span><\/p><p><span style=\"font-weight: 400;\">Jeff Ballingall \u2013 Conseiller strat\u00e9gique\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>April 4, 2025 Achieving Outstanding Digital Success April 4, 2025 The Logic, one of Canada\u2019s leading sources of business and technology news, published an article earlier this week detailing how Mobilize Media Group (MMG), through our client, Canada Proud, is \u201cdominating the discussion of the federal election on Facebook and Instagram.\u201d It noted that, in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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